Aluminum on the March (film #325 on Prelinger Archive). [Category: Industrial]

This lush 50s film, sponsored by Reynolds Aluminum, may be the quintessential industrial film. It tells us everything we'd ever and never want to know about aluminum, its production, and its uses. Aluminum bars, ingots, and products of various types march in stop-motion animation at various points in the film, led by a little Reynolds Aluminum guy made from aluminum bars. Lots of very well-shot scenes of aluminum production and manufacturing are shown, which should satisfy factory-tour fans. And the scenes of all the different types of aluminum products are a 50s populuxe-lover's dream, with 50s cars, appliances, household products, an extended scene of a 50s housewife in a bright red dress and a chiffon apron in a 50s kitchen using aluminum foil in many different ways, and another long scene of a whole bunch of 50s brand-name grocery products that used foil in their packaging. This is all shot in glaring 50s color and with a bombastic, triumphant soundtrack. I especially love the stop-motion animation, the Reynolds Aluminum guy, and all the 50s grocery products. This is an essential film for industrial film collectors.

Ratings: Camp/Humor Value: ****. Weirdness: ***. Historical Interest: *****. Overall Rating: *****.

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