Reviews of film ephemera, including such things as educational films, industrial films, military and propaganda films, tv commercials, movie trailers, shorts, experimental films, and movies made for non-mainstream audiences.
A 50s housewife solves all problems with Saran Wrap plastic film. Of course, all her problems are the kinds we all want to have, such as freezer burn, last-minute party favors, and an unexpected trip to visit her sister, who has just given birth. I have a special affection for 50s home economics films like these––they inhabit an unreal, spotless world where all problems are quickly and easily solved by using the correct products. My favorite moment in this one is when the friendly neighbor lady solves the party favor problem by showing the little girl how to make "flowers" from hard candies wrapped in Saran Wrap––when the husband asks if he can help, she sends him into the kitchen to boil water, as if a home birth were imminent. Lots of fun and quite mstable.