American Fashion and Department Stores: The Pro-Mass Production View (film #117 on Prelinger Archive). [Category: Industrial]

A marketing class goes on a field trip to a Montgomery Ward store and learns how the Monkey Ward system of catalog merchandising is so darn great, and how the American system of buying and selling goods is so much better than systems of doing business in those other countries. Several of the students are from those other countries, giving handy-dandy descriptions of how business is done at home that the professor can use as negative examples. None of them mind, though––they're all eager to learn the American way of doing things. One interesting thing about this movie is that it contains film footage of a Russian fashion show and of the GUM Department Store in Moscow that looks authentic, which was probably none too easy to get during the time that it was made. This adds to the historical value of the film. Mostly, though, this is the usual 50s big business propaganda film.

Ratings: Camp/Humor Value: ***. Weirdness: ***. Historical Interest: *****. Overall Rating: ****.

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