At the End of the Rainbow (film #163 on Prelinger Archive). [Category: Industrial]

Made by the Sun-Kraft ultraviolet lamp company, this film tells us all about the healthful benefits of ultraviolet radiation, including sunburn, skin cancer, and the prevention of rickets. Actually, no, skin cancer wasn't mentioned––if that danger had been known about back in the 50s when this was made, perhaps they wouldn't have shown a baby being irradiated by her mother holding a portable UV device. Sunburn, though, is portrayed as a sign of health and that inconvenient peeling can be prevented by an application of Sun Kraft skin cream. The film's most amazing premise is the idea that poor people should all be supplied with UV lamps, because everybody knows that the primary effect of poverty is that you don't get enough sun. This film is quite appalling, but considering its subject matter, it should have been lots more appalling than it is, which makes it kind of disappointing. Still, it has a fair amount of camp value and it's quite mstable. And it contains lots of shots of people of all walks of life wearing dorky protective sunglasses, if you're looking for that.

Ratings: Camp/Humor Value: ****. Weirdness: ****. Historical Interest: *****. Overall Rating: ****.

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