Do It the Easy Way (film #5 on Blood of Floor Sweepings (LSVideo)). [Category: Industrial]

If ever a film has elicited a giant "huh?", this is it. I mean, what is it about the 50s and weird sexual innuendo? This was made by Herpolsheimer's, a Grand Rapids department store, to promote something called EASY (it has to be an acronym but they never explain what it stands for) which, near as I can tell, is a brand name for their large appliances, though it's not completely clear. The middle of the film, which explains the sales campaign for EASY, is boring, boring, boring, but the beginning and ending plays like a filmed version of Freudian free association. Add to that the fact that the film was incredibly cheaply made and that it's silent apart from a single narrator, and you're left with an experience that leaves you scratching your head so hard it hurts. Of course, that makes it great ephemera.

Ratings: Camp/Humor Value: ****. Weirdness: *****. Historical Interest: ****. Overall Rating: *****.

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