Behind the Bright Lights (in the Ephemeral section of Open Video Project. Also, film #199 on Prelinger Archive). [Category: Industrial]

This 30s film tells us how the huge lighted Chevrolet sign in New York City worked, including the part where letters crawl by spelling various advertising messages. It’s actually pretty interesting and well explained. Of course, I love old signs anyway so this is just up my alley.

Ratings: Camp/Humor Value: **. Weirdness: ***. Historical Interest: ****. Overall Rating: ****.

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