Ajax Liquid (film #2 in the Video Vault section of TVParty). [Category: Commercial]

A housewife tells her friend on the phone that she’s using the “white tornado” to clean her floors. The emphasis on ammonia is what’s campy here––she shouts that Ajax has way more ammonia than “that green stuff” and you can tell “by the smell!” A campy fun glorification of toxic chemicals.

Ratings: Camp/Humor Value: ****. Weirdness: ****. Historical Interest: ****. Overall Rating: ****.

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