Know Your Customer (film #3 on Lifestyles USA, Vol. 2 (Something Weird, 2000)). [Category: Industrial]

This limited animation film was made by DuPont for gas station owners, telling them what a large survey of customers want. The information is presented in a slightly weird way, as they keep reminding us that the survey was conducted by psychologists, they talk about customers' “hidden anxieties" (they're not as interesting as you might think, though), and the animation gets a bit trippy at times. There's plenty of sexism here––women are portrayed as being car idiots who must consult their husbands about every decision they make. All in all, it's a typical 50s animated film, both in style and content.

Ratings: Camp/Humor Value: ****. Weirdness: ***. Historical Interest: ****. Overall Rating: ****.

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