The Littlest Giant (film #6 on An American Retrospective Through Animation (Moviecraft, 1994)). [Category: Industrial]

The "littlest giant" is the American consumer in this film that once again has corporate America trying to fool the little guys into thinking they have a lot more power than they actually do. This time it's consumer credit which supposedly empowers ordinary people and Makes Life Better for Everybody. Granted, legal consumer credit is an improvement over the loan shark (played by a Snidely Whiplash wannabe), but anybody who's struggled with a massive credit card debt can tell you that all this credit is a mixed blessing, and this is not even dealing with broader issues such as the environment or who gets the shaft during an economic downturn (the little guy, usually). The 50s "cute" style animation reminds me of the "Live Better Electrically" spot, which is always an advantage in my book.

Ratings: Camp/Humor Value: **. Weirdness: **. Historical Interest: *****. Overall Rating: ***.

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