Chevrolet Leader News, Vol. 1, No. 1 (in the Ephemeral section of Open Video Project. Also, film #295 on Prelinger Archive). [Category: Industrial]

Newsreel stories are used to sell Chevrolets. That’s right, every story in this newsreel, from a giant dam-building project to ladies’ hairstyles is somehow lamely tied to Chevrolets. There are a lot of these to come, folks, though, so let’s get going. This one features the aforementioned dam project, ice-boat racing, a new kind of gas gauge, the latest hairstyles for upper class ladies, and a little girl stuffing a dog into a glove compartment, in what is probably the silliest and strangest “story.” These are all breezily and bombastically narrated, so the thing really moves. Mildly amusing.

Ratings: Camp/Humor Value: ****. Weirdness: ***. Historical Interest: ****. Overall Rating: ***.

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