The Selling Wizard (MST3K Episode #603: The Dead Talk Back). [Category: Industrial]

Cheesecake is used to sell display freezers to grocers. A bizarrely-dressed but silent woman (Crow once calls her "the pizza domanitrix") points out the outstanding features of Anheuser-Busch display freezers gameshow hostess-style, while a male narrator delivers the sales pitch. Like most advertising of this type, this film is extremely sexist and objectifying. Both the woman and the freezer are referred to as "The Selling Wizard" and every effort is made to get the assumed male audiences to see them as interchangeable. Appalling, and dull to boot. The msting makes it bearable, though, especially Tom Servo's falling head over heels for the pitch: "O.K., I wanna buy it now!! Just name your price, I'll take it, I'll take it!!"

Ratings: Camp/Humor Value: ***. Weirdness: ****. Historical Interest: ***. Msting: ****. Overall Rating: ***.

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