Technicolor for Industrial Films (in the Ephemeral section of Open Video Project. Also, film #2 on Our Secret Century, Vol. 1: The Rainbow Is Yours CD-ROM (Voyager). Also, film #1481 on Prelinger Archive. Also, film #23 on Ephemeral Films CD-ROM (Voyager) (excerpts)). [Category: Industrial]

In the 1950s, people went color crazy. New technology allowed advertising and products to be made in all kinds of bright colors and consumers ate it up, which is why so much 50s stuff seems so garish today. This industrial film was made for industrial filmmakers (even they weren't exempt from watching this stuff) to try to get them to make their films in Technicolor. All kinds of brightly-colored products are shown while the narrator tells us how they can only properly be portrayed in Technicolor. Strangest moment: While the narrator talks about "family dinners we all know and love", we see the mixing of a scotch and soda. Most mstable moment: A black maid helps her white mistress get dressed––in a film about color this really begs for msting! Most unbelievable moment: The claim that Technicolor reproduces fabrics so accurately that films could replace swatch books.

Ratings: Camp/Humor Value: ***. Weirdness: ***. Historical Interest: *****. Overall Rating: ****.