Chevrolet Sales Convention Musical (in the Ephemeral section of Open Video Project. Also, film #1807 on Prelinger Archive). [Category: Industrial]

Apparently, the way to inspire car salesmen to really go out and sell is to show them a Broadway-style musical on that theme, or so it was in the 50s at Chevrolet. This singing and dancing sales pep talk gives you a real feel of the corporate culture at Chevrolet at the time, though what it actually says about it I don’t want to touch with a ten-foot pole. Rogers and Hammerstein these guys ain’t, though they sure try hard. As you might guess, this is tremendously campy and could be used to torture folks who like to think they’re cool. It’s rock and roll that killed this sort of thing––whether or not it was murder or justifiable homicide is up to the viewer to decide.

Ratings: Camp/Humor Value: *****. Weirdness: *****. Historical Interest: *****. Overall Rating: *****.

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