A Coach for Cinderella (in the Ephemeral section of Open Video Project. Also, film #339 on Prelinger Archive). [Category: Industrial]

Not satisfied with just fooling around with newsreels (see the endless permutations of Chevrolet Leader News), Chevrolet had to go and make a cartoon, too. Actually, this is pretty charming. It features a bunch of elves from the wrong fairy tale who decide to help out Cinderella by making her a coach from a pumpkin, a turtle shell, some caterpillars, and lots of other stuff from the forest. They assemble the coach in a way suspiciously similar to an automobile assembly line. Then they put it into a great contraption called a “Modernizer”, and out comes––wait for it––a brand new Chevrolet! This could pass for one of the many fairytale-themed cartoons made during the 30s, and its advertising message is not too heavy-handed. Making this one of the more fun examples of the industrial genre.

Ratings: Camp/Humor Value: ***. Weirdness: ****. Historical Interest: ****. Overall Rating: ****.