Easy Does It! (film #14 on Cultoons, Vol. 1: Ads and Oddities DVD (Thunderbeam Animation, 2004)). [Category: Industrial]

Joe loves Ann. Ann loves Joe. Joe and Ann want to get married. Problem: Ann’s father’s grocery store is failing, and the mortgage holder, evil Mr. Squeeze, is threatening to foreclose on it unless Ann agrees to marry him. Joe, who works as a stockboy in the store, believes that all is lost until Easy, the Stokely-Van Camp sprite, visits him and shows him how he can increase the store’s profits by stocking Stokely-Van Camp products instead of the UK (Unknown) Brand of canned goods the store had been trying to sell. This animated film for grocery store owners is a true delight. It has just about everything I like to see in an ephemeral film: a supernatural sprite character who comes to help out the main character, singing and dancing food items, housewifey footage, and lots of scenes of 40s grocery stores and grocery products in glorious, garish color. Highlights include the UK canned goods coming to life to try to lure a customer into buying them (they are unsuccessful), Easy taking Joe to visit the gods of rain and sun, the Stokely Man showing Joe a non-animated ephemeral-film-within-an-ephemeral-film, and a delightful scene of singing and dancing tomatoes being canned on a production line. The film has been beautifully restored so that you can enjoy its garish colors in all their glory––the scene of a huge bin of redder-than-red ketchup bottles will practically blow the color rods in your eyes. A classic of ephemera that gets an easy 5 stars.

Ratings: Camp/Humor Value: *****. Weirdness: *****. Historical Interest: *****. Overall Rating: *****.