Reviews of film ephemera, including such things as educational films, industrial films, military and propaganda films, tv commercials, movie trailers, shorts, experimental films, and movies made for non-mainstream audiences.
Adventures of Chip and Dip (available for viewing on You Tube).
Another great industrial film touting processed foods, this film was sponsored by the Potato Chip Institute, an organization loved by couch potatoes everywhere, I’m sure. Chip and Dip are two incredibly lame animated leprechauns who comment about the proceedings, while chips and dip are foodstuffs that are featured in the many recipes in the film. Yes, this film has all the industrial film necessities, including supernatural visitors (OK, pretty lame ones, but they are there), endless and increasingly unlikely recipes using the product in question, factory tour footage, and questionable nutrition information. Potato chips are touted as “real food,” containing “93% energy” (read: empty calories) and being a “natural source of salt.” Let’s see, calories, salt and fat, three of the main ingredients that bring on the disapproval of the food police, as well as making something taste real good. All that’s missing is sugar, but fortunately that is an added ingredient in many of the potato chip recipes featured (you read that right––one atrocious casserole is even topped with sugared grapes!). An easy 5 stars for this one. By the way, I’m hungry!
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