Aim (available for viewing in the TV Commercials 1970-1975 section of TVParty).

Dorky 70s commercial for Aim toothpaste, in which a father forgets the toothpaste on a camping trip and asks a neighboring family to borrow theirs. When the mom hands him a tube of Aim, he turns it down, saying his daughter needs to use a fluoride toothpaste, despite the fact that one day of brushing without fluoride will hardly make a difference, and the word “FLUORIDE” is printed in huge letters on the toothpaste tube. Fortunately, the mom sets him straight, and the little girl decides that she likes it. Hey, Mikey! He won’t brush with it, he hates everything!…Sorry, a 70s flashback hit me, and it wasn’t pretty.

Ratings: Camp/Humor Value: ****. Weirdness: ***. Historical Interest: *****. Overall Rating: ****.

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