AC Wholesalers Campaign 1971. AC!…IS THERE…FOR YOU! AC…IS THERE…FOR YOU! AC…IS…oh, sorry. This 1971…sales promotional film…for AC auto parts…tries hard…to be bouncy and psychedelic…but fails…because the spokesmen…can’t act their way out of a paper bag. Oh, by the way: AC…IS THERE…FOR YOU! Sorry, I’m having a hard time shaking the badness of this film. Anyway, to top off the excitement, they do a very 70s thing: give away free 8-track players with orders of sufficient size! Wow! To be fair, they have a bit of a tall order in promoting auto parts, since most consumers don’t even notice them until they malfunction. I guess that’s why this film is completely dude-oriented (the only woman in the film is cheesecake in one of the commercials), since car-obsessed dudes are the only ones who can get excited about auto parts. Don’t forget…AC…IS THERE…FOR YOU! If this review seems disjointed, wait till you see the film. Ratings: Camp/Humor Value: ****. Weirdness: ****. Historical Interest: *****. Overall Rating: ****.

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