The Atom and Eve. Oh my. A conglomerate of New England power companies in the early 60s decided to go for nukes in a big way, except they felt they needed to sell women on the concept. Except they obviously had very little contact with real women, so they had to rely on stereotypes. So we get a pretty model in a diaphanous gown dancing around appliances, since that’s what women mainly need electricity for. And we also get detailed descriptions of how the nuke plant will be designed, since women care about the look of things. This is a short film, but it packs a wallop of camp. Some of the scenes with the dancing woman will have you shaking your head in disbelief. The fact that its trying to sell nuclear power is the least of its problems, and that’s saying a lot. Ratings: Camp/Humor Value: *****. Weirdness: *****. Historical Interest: *****. Overall Rating: *****.

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