Better Breakfasts, USA. An early-60s school class takes a field trip to a TV station. But instead of learning about television production, which might actually be interesting, they learn all about how important it is to eat a good breakfast, especially one that includes breakfast cereal. The fact that the Cereal Institute sponsored this film has no bearing on this whatsoever. This is a fun, geeky film with lots of nerdy-looking kids, cereal factory footage, questionable nutrition information (Just what are “restored” grains? They’re not “enriched”, since that is already mentioned.), home economists, and corporate propaganda. It even has some rather scary-looking footage of a research study (one of 3!) that compares schoolchildren who eat breakfast with those who don’t. This film is part of a good breakfast, if consumed with meat, milk, fruits, vegetables, and buttered bread. Ratings: Camp/Humor Value: ****. Weirdness: ***. Historical Interest: ****. Overall Rating: ****.
Reviews of film ephemera, including such things as educational films, industrial films, military and propaganda films, tv commercials, movie trailers, shorts, experimental films, and movies made for non-mainstream audiences.
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Better Reading
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