Business Films (in the Ephemeral section of Open Video Project. Also, film #265 on Prelinger Archive). [Category: Industrial]

This is a film about sponsored films for the makers of sponsored films. It features boring speeches by men in suits, talking about what an exciting visual medium film is. It then moves on to its real agenda, which is how to get sponsored films, with their messages of corporate propaganda, on tv during “non-commercial” “public service” time, into schools to infect the minds of the young, and into movie theaters disguised as entertainment. This is appalling, but we can take some consolation in the fact that the ultimate destination for these films is the internet, where they can be laughed at ever after by generations to come. Not this film, though, as it is dull as a convention of public relations executives.

Ratings: Camp/Humor Value: **. Weirdness: ***. Historical Interest: ****. Overall Rating: ***.


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